Co Founder of Starbucks
Zev Siegl was co-founder of Starbucks Coffee Company, that has now become one one of the world's most recognised brands. Siegl is passionate about his mission to inspire and develop young entrepreneurs. He brings practical insights regarding how to start-up a successful business as he shares stories about his own experiences as co-founder of Starbucks and his numerous other start-up experiences. From setting a vision, identifying mentors and partners, securing funding, setting up operations, product development and launch, Siegl helps aspiring entrepreneurs navigate their way to becoming successful business owners. In 1971 Siegl, fellow teacher Jerry Baldwin, and writer Gordon Bowker realised their passion for coffee and established Starbucks Coffee Company. The name, inspired by the novel Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders.