Simon Sinek

Renowned Leadership Expert, Author of Start With Why and Leaders Eat Last

Simon Sinek is an optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organisations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home every day feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.

A trained ethnographer, he is the author of two books: the global best-seller, Start With Why: How Great Leaders Inspire Everyone to Take Action (2011) and Leaders Eat Last: Why Some Teams Pull Together and Others Don’t (2014). Fascinated by the leaders and companies that make the greatest impact in their organisations and in the world – those with the capacity to inspire – he has discovered some remarkable patterns about how they think, act and communicate and the environments in which people operate at their natural best. He has devoted his life to sharing his thinking in order to help other leaders and organisations inspire action.

He is best known for popularising the concept of Why, and for the talk he gave on the subject that became the second most watched talk of all time on

Sinek’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an array of leaders and organisations, including: 3M, Disney, Pfizer, NBC/Universal, jetBlue, the military, multiple government agencies and entrepreneurs. Sinek has also presented his ideas at the United Nations, the United States Congress and to the senior leadership of the United States Air Force at the Pentagon.

Love your work

Why Leaders Eat Last

Millennials in the Workplace

If You Don’t Understand People
You Don’t Understand Business

Understanding The Game We’re Playing