Jonah Berger

Best-Selling Author "Contagious: Why Things Catch On", Marketing Professor at the University of Pennsylvania's Wharton School

New York Times bestselling Author Speaker Jonah Berger is a celebrated marketing mind and member of the American business community. He is currently a marketing professor at the Wharton School of the University of Pennsylvania.

A follow-up to his New York Times and Wall Street Journal best seller Contagious: Why Things Catch On, his latest book Invisible Influence looks at the hidden forces that motivate our everyday decisions including what to buy, what to wear, and how to act.

Jonah Berger spent the last decade answering these questions, explaining why certain products get more word of mouth than others and why certain online content goes viral. In his new book Invisible Influence, Berger looks at the psychology and social science behind trends and choices, highlighting how businesses may use his insight to influence employees, consumers, potential business partners, and investors.

Berger has spent more than 15 years studying judgment and decision-making and consulting for Fortune 500 companies. He looks at how organizations can sway behavior and describes how to prevent consumers from getting mired in “decision-making quicksand.” With research and insights grounded in rigorous research and the best contemporary psychology and behavioral science, organizations can put Berger’s insights to use whether they are selling a product or crafting a new corporate culture. He also shows leaders how to avoid the “curse of knowledge” and communicate change in way that encourages buy-in. Berger shares tools for shaping the choice context, being more persuasive, driving customer growth, and being more influential.

Marketing
Branding
Retail
Social Media & Social Networking
Sales and Consumer Behaviour
Corporate Culture