American Marketing Consultant, Speaker, and Author
Jay Baer is the world's most retweeted person among digital marketers. He has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including Caterpillar, Nike, Allstate, The United Nations, and 32 of the FORTUNE 500. His current firm - Convince & Convert provides strategy consulting through social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardees, DOLE and more.
His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 50 times per year world-wide, often with lessons about how businesspeople can use todays shifts in technology and consumer expectation to make their companies more USEFUL.
Youtility: Why Smart Marketing is About Help not Hype
Hug Your Haters: How to Embrace Complaints and Keep Your Customers